There’s a paradox in business when it comes to consumer acquisition. Consider a basic bell curve of the consumers available to your business. Any business owner can quickly realize that the goal…

When you put the cart before the horse all hell breaks loose. When you’re looking for important results (carts), you need important processes first (horses). This is true in life, sport, war,…

If you based your evaluation of Enron Corporation on its results anytime before 2001, you’d have to surmise that they must be doing everything right. From 1990 to 1998, Enron’s stock rose…

The name of business is value creation. The elements that generally come to mind with regards to creating value are the obvious ones, like improving the product or service. There are also…