Leadershipis askill.
Skills get trained. Hold the Standard is where Logan Gelbrich keeps the training: a book, courses, a summit, a podcast, one-on-one mentorship, and Leadership Laboratory, a closed collective of 100 leaders around the world.
Endless
information.Still stuck.
Technical problems
- Have a known answer
- An expert can solve them for you
- More information helps
Adaptive challenges
- Have no clean answer
- The people with the problem have to change
- More information rarely moves anyone
“Adaptive vs. technical.”
Organizations designed with development at the forefront don’t just beat the competition. They improve by their own nature. And developmental culture can be built on purpose.
Transcend & include.
Every doll is the same person at a different stage. Harvard developmental psychologist Robert Kegan mapped how the adult mind grows, and each stage holds the one before it. What used to run you becomes something you can see and work with. Scroll to open the doll, then watch each stage close around the last.
“Transcend and include.”

A closed collective of 100 leaders around the world, practicing the skill together.
- 01A members-only newsletter with lessons that stretch how you think about leading
- 02Group consulting calls with Logan and the room
- 03A private chat to collaborate, learn, and connect between calls
- 04Annual in-person experiences
Pick your layer.
Every program is tagged to the layer it builds. Start where you are. The work underneath doesn’t go anywhere.
Going Right
A Logical Justification for Pursuing Your Dreams. A decision-making model built to prove that the highest-utility life is the one that engages your peak self.
Read
Hold the Standard Podcast
Conversations built on one belief: choosing leadership is the best way through life’s most important challenges.
Listen
Coach’s Prep 101
DEUCE Gym’s Coach’s Prep, online for the first time. For new and experienced coaches who want to run a room, not just a workout.
Enroll
Business Prep 101
Thirteen principles of value creation for small businesses. Each module pairs short video, reading, and a case study with steps you can put to work this week.
Enroll
Summit Online
The two-day course that has taught adaptive leadership and developmental culture to leaders around the world, now at your own pace.
Enroll
The Mentorship
A retainer relationship for one-on-one coaching with Logan. Leaders, solopreneurs, and managers from photography and fashion to public education and wellness.
Learn more
One standard.Hold the Standard Summit
Logan Gelbrich Student of the game.
Logan is a leadership consultant, speaker, author, and founder who helps organizations work through complexity, build resilient cultures, and develop adaptive leaders.
He came up in high performance. Collegiate baseball at the University of San Diego, then professional ball with the San Diego Padres, surrounded by world-class strength coaches, sports psychologists, and nutritionists. That’s where the belief system took root that later carried him to the CrossFit Games and Strongman Nationals.
Today he coaches at DEUCE Gym in his hometown of Santa Monica, and he still treats every room like practice.
- Played
- University of San Diego, San Diego Padres
- Competed
- CrossFit Games, Strongman Nationals
- Wrote
- Going Right, a best seller
- Founded
- DEUCE Gym, Leadership Laboratory, and DEUCE Community Inc., a 501(c)(3) supporting current and formerly incarcerated people through shared leadership
Let’s get to work.
Bring Logan to your team for consulting, speaking, and workshops on adaptive leadership and developmental culture. Tell us about your team and what you’re up against, and we’ll get back to you.
Not ready for that yet? The skill gets built one rep at a time, in good company. Join Leadership Lab, free →
